![]() Weed meets them at the intersection of what they want – a buzz through a non-alcoholicĪnd low-calorie beverage that doesn’t sacrifice on taste,” Donald Wyse, COO of Seagrass Dispensary in Salem, MA. “Our consumers come to us with an innate curiosity to try new THC products from brands they can trust. ![]() ![]() The liquid, people feel its effects quicker than with more common edibles. This process imparts minimal THC flavor or aroma. The cold steeping of Citra and other West Coast hop oils and passionfruit puree.Īfter the steeping process, THC is added to the liquid base, and the beverage is carbonated like a traditional beer. The process starts with a base of green tea and a bit of added sugar, followed by Weed is brewed similarly to a session ale but without fermentation, meaning it has no alcohol content. Knowledge of the industry and strong New England roots made them the ideal team to work with on this release.” “We knew we had to find the right partner to help craft Rec. With THC now legalized in states across much of the country – especially here in the Northeast – we saw not only high demand for a THC-basedīeverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world,” said Dan Kenary, CEO and co-founder of Harpoon. “The adult beverage space is constantly evolving. Weed has a clean, crisp finish that encourages consumers to kick back at the end of a long day and unwind with a new kind of drink in their hand. With tropical juiciness and citrusy hop notes, Rec. Hops at only 25 calories and 3 grams of sugar per can. Weed is a hop-forward yet approachable beverage made with 5 milligrams of THC, real passionfruit puree, green tea, and Made in partnership with Massachusetts’ Novel Beverage Company, Rec. With the launch of their first THC-based beverage: Rec.
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